The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.

Modern Financial Management Theories & Small Businesses

The following are some examples of modern financial management theories formulated on principles considered as ‘a set of fundamental tenets that form the basis for financial theory and decision-making in finance’ (Emery et al.1991). An attempt would be made to relate the principles behind these concepts to small businesses’ financial management.

Agency Theory

Agency theory deals with the people who own a business enterprise and all others who have interests in it, for example managers, banks, creditors, family members, and employees. The agency theory postulates that the day to day running of a business enterprise is carried out by managers as agents who have been engaged by the owners of the business as principals who are also known as shareholders. The theory is on the notion of the principle of ‘two-sided transactions’ which holds that any financial transactions involve two parties, both acting in their own best interests, but with different expectations.

Problems usually identified with agency theory may include:

i. Information asymmetry- a situation in which agents have information on the financial circumstances and prospects of the enterprise that is not known to principals (Emery et al.1991). For example ‘The Business Roundtable’ emphasised that in planning communications with shareholders and investors, companies should consider never misleading or misinforming stockholders about the corporation’s operations or financial condition. In spite of this principle, there was lack of transparency from Enron’s management leading to its collapse;

ii. Moral hazard-a situation in which agents deliberately take advantage of information asymmetry to redistribute wealth to themselves in an unseen manner which is ultimately to the detriment of principals. A case in point is the failure of the Board of directors of Enron’s compensation committee to ask any question about the award of salaries, perks, annuities, life insurance and rewards to the executive members at a critical point in the life of Enron; with one executive on record to have received a share of ownership of a corporate jet as a reward and also a loan of $77m to the CEO even though the Sarbanes-Oxley Act in the US bans loans by companies to their executives; and

iii. Adverse selection-this concerns a situation in which agents misrepresent the skills or abilities they bring to an enterprise. As a result of that the principal’s wealth is not maximised (Emery et al.1991).

In response to the inherent risk posed by agents’ quest to make the most of their interests to the disadvantage of principals (i.e. all stakeholders), each stakeholder tries to increase the reward expected in return for participation in the enterprise. Creditors may increase the interest rates they get from the enterprise. Other responses are monitoring and bonding to improve principal’s access to reliable information and devising means to find a common ground for agents and principals respectively.

Emanating from the risks faced in agency theory, researchers on small business financial management contend that in many small enterprises the agency relationship between owners and managers may be absent because the owners are also managers; and that the predominantly nature of SMEs make the usual solutions to agency problems such as monitoring and bonding costly thereby increasing the cost of transactions between various stakeholders (Emery et al.1991).

Nevertheless, the theory provides useful knowledge into many matters in SMEs financial management and shows considerable avenues as to how SMEs financial management should be practiced and perceived. It also enables academic and practitioners to pursue strategies that could help sustain the growth of SMEs.

Signaling Theory

Signaling theory rests on the transfer and interpretation of information at hand about a business enterprise to the capital market, and the impounding of the resulting perceptions into the terms on which finance is made available to the enterprise. In other words, flows of funds between an enterprise and the capital market are dependent on the flow of information between them. (Emery et al, 1991). For example management’s decision to make an acquisition or divest; repurchase outstanding shares; as well as decisions by outsiders like for example an institutional investor deciding to withhold a certain amount of equity or debt finance. The emerging evidence on the relevance of signaling theory to small enterprise financial management is mixed. Until recently, there has been no substantial and reliable empirical evidence that signaling theory accurately represents particular situations in SME financial management, or that it adds insights that are not provided by modern theory (Emery et al.1991).

Keasey et al(1992) writes that of the ability of small enterprises to signal their value to potential investors, only the signal of the disclosure of an earnings forecast were found to be positively and significantly related to enterprise value amongst the following: percentage of equity retained by owners, the net proceeds raised by an equity issue, the choice of financial advisor to an issue (presuming that a more reputable accountant, banker or auditor may cause greater faith to be placed in the prospectus for the float), and the level of under pricing of an issue. Signaling theory is now considered to be more insightful for some aspects of small enterprise financial management than others (Emery et al 1991).

The Pecking-Order Theory or Framework (POF)

This is another financial theory, which is to be considered in relation to SMEs financial management. It is a finance theory which suggests that management prefers to finance first from retained earnings, then with debt, followed by hybrid forms of finance such as convertible loans, and last of all by using externally issued equity; with bankruptcy costs, agency costs, and information asymmetries playing little role in affecting the capital structure policy. A research study carried out by Norton (1991b) found out that 75% of the small enterprises used seemed to make financial structure decisions within a hierarchical or pecking order framework .Holmes et al. (1991) admitted that POF is consistent with small business sectors because they are owner-managed and do not want to dilute their ownership. Owner-managed businesses usually prefer retained profits because they want to maintain the control of assets and business operations.

This is not strange considering the fact that in Ghana, according to empirical evidence, SMEs funding is made up of about 86% of own equity as well as loans from family and friends(See Table 1). Losing this money is like losing one’s own reputation which is considered very serious customarily in Ghana.

Access to capital

The 1971 Bolton report on small firms outlined issues underlying the concept of ‘finance gap’ (this has two components-knowledge gap-debt is restricted due to lack of awareness of appropriate sources, advantages and disadvantages of finance; and supply gap-unavailability of funds or cost of debt to small enterprises exceeds the cost of debt for larger enterprises.) that: there are a set of difficulties which face a small company. Small companies are hit harder by taxation, face higher investigation costs for loans, are generally less well informed of sources of finance and are less able to satisfy loan requirements. Small firms have limited access to the capital and money markets and therefore suffer from chronic undercapitalization. As a result; they are likely to have excessive recourse to expensive funds which act as a brake on their economic development.

Leverage

This is the term used to describe the converse of gearing which is the proportion of total assets financed by equity and may be called equity to assets ratio. The studies under review in this section on leverage are focused on total debt as a percentage of equity or total assets. There are however, some studies on the relative proportions of different types of debt held by small and large enterprises.

Equity Funds

Equity is also known as owners’ equity, capital, or net worth.

Costand et al (1990) suggests that ‘larger firms will use greater levels of debt financing than small firms. This implies that larger firms will rely relatively less on equity financing than do smaller firms.’ According to the pecking order framework, the small enterprises have two problems when it comes to equity funding [McMahon et al. (1993, pp153)]:

1) Small enterprises usually do not have the option of issuing additional equity to the public.

2) Owner-managers are strongly averse to any dilution of their ownership interest and control. This way they are unlike the managers of large concerns who usually have only a limited degree of control and limited, if any, ownership interest, and are therefore prepared to recognise a broader range of funding options.

Financial Management in SME

With high spate of financial problems contributing to the high rate of failures in small medium enterprises, what do the literature on small business say on financial management in small businesses to combat such failures?

Osteryoung et al (1997) writes that “while financial management is a critical element of the management of a business as a whole, within this function the management of its assets is perhaps the most important. In the long term, the purchase of assets directs the course that the business will take during the life of these assets, but the business will never see the long term if it cannot plan an appropriate policy to effectively manage its working capital.” In effect the poor financial management of owner-managers or lack of financial management altogether is the main cause underlying the problems in SME financial management.

Hall and Young(1991) in a study in the UK of 3 samples of 100 small enterprises that were subject to involuntary liquidation in 1973,1978,and 1983 found out that the reasons given for failure,49.8% were of financial nature. On the perceptions of official receivers interviewed for the same small enterprises, 86.6% of the 247 reasons given were of a financial nature. The positive correlation between poor or nil financial management (including basic accounting) and business failure has well been documented in western countries according to Peacock (1985a).

It is gainsaying the fact that despite the need to manage every aspect of their small enterprises with very little internal and external support, it is often the case that owner-managers only have experience or training in some functional areas.

There is a school of thought that believes “a well-run business enterprise should be as unconscious of its finances as healthy a fit person is of his or her breathing”. It must be possible to undertake production, marketing, distribution and the like, without repeatedly causing, or being hindered by, financial pressures and strains. It does not mean, however, that financial management can be ignored by a small enterprise owner-manager; or as is often done, given to an accountant to take care of. Whether it is obvious or not to the casual observer, in prosperous small enterprises the owner-managers themselves have a firm grasp of the principles of financial management and are actively involved in applying them to their own situation.” McMahon et al. (1993).

Some researchers tried to predict small enterprise failure to mitigate the collapse of small businesses. McNamara et al (1988) developed a model to predict small enterprise failures giving the following four reasons:

– To enable management to respond quickly to changing conditions

– To train lenders in recognising the important factors involved in determining an enterprise’s likelihood of failing

– To assist lending organisations in their marketing by identifying their customer’s financial needs more effectively

– To act as a filter in the credit evaluation process.

They went on to argue that small enterprises are very different from large ones in the area of borrowing by small enterprises, lack of long-term debt finance and different taxation provisions.

For small private companies, these measures are unreliable and textbook methods for judging investment opportunities are not always useful in organisations that are privately owned to give a true and fair view of events taking place in the company.

Thus,modern financial management is not the ultimate answer to every business problem including both large and small businesses.However,it could be argued that there is some food for thought for SMEs concerning every concept considered in this study. For example it could be seen (from the literature reviewed )that, financial records are meant to examine and analyse corporate operations. Return on equity, return on assets, return on investment, and debt to equity ratios are useful yardsticks for measuring the performance of big business and SMEs as well.

Managerial Economics – Application of Economic Theory in Solving Business Problems!

Managerial economics is concerned with various micro and macro economic tools and the analysis of which can be used in managerial decision making to solve business problems. Micro economic tools that are used in this subject include demand analysis, production and cost analysis, break-even analysis, pricing theory and practice, technical progress, location decisions and capital budgeting. The macro economic concepts that are directly or indirectly relevant to managerial decision-making comprise national income analysis, business cycles, monetary policy, fiscal policy, central banking, government finance, economic growth, international trade, balance of payments, free trade protectionism, exchange rates and international monetary system.

The scope of this managerial science is wide and it has close connections with economic theory, decision sciences and accountancy. Traditional economics talks about the theory and methodology while managerial economics applies economic theory and methodology to solve business problems. It uses the tools and techniques of analysis to provide with optimal solutions to business problems.

  • Relationship with economics:

Managerial economics borrows concepts from economics just as engineering does from physics and medicine from biology. The analysis of both micro and macro economic concepts add valuable inputs to the organization. Say, national income forecasting is an important aid to business condition analysis which in turn could be a priceless input for forecasting the demand for specific product groups. The theories of market structure can be analyzed for the purpose of market segmentation.

  • Relationship with decision sciences:

Decision models are created to format the solutions for problem situations and the process utilizes techniques like, optimization, differential calculus and mathematical programming. This also helps to analyze the impact of alternate course of action and evaluate the results obtained form the model.

  • Relationship with accounting:

Accounting data and statements constitute the language of business. The accounting profession considerably influences cost and revenue information and their classification. A manager should therefore be familiar with the generation, interpretation and use of accounting data. Accounting moreover is viewed as a management decision tool and not anymore as a mere practice of bookkeeping. The concepts and practices of accounting can be very well applied to improve the economic scope of a project.

Economics is an interesting subject as it deals with the day-to-day problems of a common man and at the same time is concerned with the economic prosperity of a country as a whole. Its primary focus is on scarce resource allocations among competing ends. Individuals, enterprises and nations face problems of resource allocation. Managerial economics may be viewed as economics applied to problem solving at the level of the firm.

The Global Economic Crisis’ Effects on Business

The global recession prompted due to several causes is a ghastly piece of news for each and every business in every country throughout the world. The tendency adopted in this recession by companies in their pursuit to survive during the chaotic time would be to enter into reviewing the headcount, as well as freezing the budget along with numerous cost reducing measures.

Nonetheless, it is possible that the growth of the company will be stunted in case you continue with the practice or overreact to the whole situation. It is seen with recession hitting the economy many of the internationally based business were enforced to reorganize their operations. This was mainly done by ceasing the functioning of the facilities of production. Millions of working people were required to quit their jobs due to the ongoing crisis. The course of action adopted by the company should be to come in the forefront and re-invent the proceeding of your company and at the same time think of procedures for global recovery.

The crisis is faced by the business is of great magnitude. Businesses around the globe were hit so hard by the economic crisis that several businesses had to seek monetary assistance from the government in order to survive. Several industries were in jeopardy and the others were facing the threat of bankruptcy. Practically for many monetary institutions it was like floor has been swept off under their feet. And as a conclusion the power if acquiring things by the public became feeble. The consumers were once again were very conscious about the budget.

Almost all people were forced to make their decisions carefully when it came to buying something as everyone was clueless about when the recovery from recession will take place. The trends in the market place began to fluctuate along with the demand of various products. Almost every business was affected by this global economic crisis but the companies that were hard hit were the companies having large scale operation along with those who provide their services at high prices. The consumers are now turning to the businesses which render similar services at comparatively cheap prices.

Businesses that can survive this economic recession in a better way are basically small as well as medium scale industries. Nonetheless, it does not suggest that they are not hit by economic crisis. The difference primarily lies in the fact that small as well as medium scale enterprises have comparatively undersized operations and have the ability to maintain the operation with fewer revenues. Such business usually has streamline way of operation which minimizes the total effect of the global crisis for survival.

The time span required by the international economy to recover is long as the magnitude of the crisis is large. Nations will have to strive hard to restructure their economy. What is further in store for us is hazy and the lucid picture is still to emerge. However, it is hoped that businesses will retain their normal position once again.

The Global Economic Crisis’ Effects on Business

The global recession prompted due to several causes is a ghastly piece of news for each and every business in every country throughout the world. The tendency adopted in this recession by companies in their pursuit to survive during the chaotic time would be to enter into reviewing the headcount, as well as freezing the budget along with numerous cost reducing measures.

Nonetheless, it is possible that the growth of the company will be stunted in case you continue with the practice or overreact to the whole situation. It is seen with recession hitting the economy many of the internationally based business were enforced to reorganize their operations. This was mainly done by ceasing the functioning of the facilities of production. Millions of working people were required to quit their jobs due to the ongoing crisis. The course of action adopted by the company should be to come in the forefront and re-invent the proceeding of your company and at the same time think of procedures for global recovery.

The crisis is faced by the business is of great magnitude. Businesses around the globe were hit so hard by the economic crisis that several businesses had to seek monetary assistance from the government in order to survive. Several industries were in jeopardy and the others were facing the threat of bankruptcy. Practically for many monetary institutions it was like floor has been swept off under their feet. And as a conclusion the power if acquiring things by the public became feeble. The consumers were once again were very conscious about the budget.

Almost all people were forced to make their decisions carefully when it came to buying something as everyone was clueless about when the recovery from recession will take place. The trends in the market place began to fluctuate along with the demand of various products. Almost every business was affected by this global economic crisis but the companies that were hard hit were the companies having large scale operation along with those who provide their services at high prices. The consumers are now turning to the businesses which render similar services at comparatively cheap prices.

Businesses that can survive this economic recession in a better way are basically small as well as medium scale industries. Nonetheless, it does not suggest that they are not hit by economic crisis. The difference primarily lies in the fact that small as well as medium scale enterprises have comparatively undersized operations and have the ability to maintain the operation with fewer revenues. Such business usually has streamline way of operation which minimizes the total effect of the global crisis for survival.

The time span required by the international economy to recover is long as the magnitude of the crisis is large. Nations will have to strive hard to restructure their economy. What is further in store for us is hazy and the lucid picture is still to emerge. However, it is hoped that businesses will retain their normal position once again.

The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.

Tips To Succeed In A Network Marketing Business

I was thinking of making the title “How To Succeed In Business” because perhaps these tips could be applied to any business and not just in network marketing (or MLM). Business is business right? I am going to write and see if perhaps I come up with something unique to network marketing… if I do maybe I will rewrite a little… but in the mean time…

Have Your Own Brand

The first step to succeeding in business is to have your own brand. If you are Joe, the XYZ distributor, you are promoting the XYZ company. Create your own brand… perhaps Joe Smith, Network Marketing Coach, or Joe Smith Company; something to differentiate yourself from all the other distributors in your company.

Add Value

If you are just “You can buy from me too”, you are adding no value. You must add some sort of value. For instance, a while back we made great looking baskets and sold them as a product. By reorganizing the product the way we did, we added value to the product.

If you do home delivery, write books, consult with other network marketers; you are adding value. Perhaps extras that you could charge for. The extras are definitely what customers want, otherwise they will just go for the lowest cost product the closest to home.

Have Your Own Product

In network marketing, we typically represent a company and its products but… we could potentially have our own product, such as a recipe book that features our products (for instance). We have our own “Attraction Marketing” or “Black Box Recruiting” site, which is a service that is free, but it counts as a product itself. You could also consider our blog a product. Brainstorm to see what kinds of products you could offer to your customers or to others who might join your business.

Consider Your Image

Image is very important in business. Having your own business name. Positioning yourself as an expert. Being uniquely an expert in something is even better. Having a resume that people want to be associated with. Not necessarily a Word resume, but accomplishments that you can point to. If you do not have accomplishments that would relate, you can build lists of accomplishments over time.

Avoid negative things that could tarnish your image. Treat your customers right. Do not do illegal or unethical things. Be prepared for challenges and consider your options carefully.

Make The Numbers Important

While all of the above are foundations of a good business, the numbers are your measurement of success. Most importantly profit. Profit is your businesses revenue (income) less expenses. Without profit… at some point… no business can survive.

Cash flow is also an important measurement. While sales is great (or commissions), keeping cash in your business is life or death. Often we sell on credit, i.e. we invoice somebody, and if they take too long to pay that can be extremely stressful. If we run out of money, we are out of business.

We can improve cash flow by selling at a certain margin. Margin is the price sold less cost, divided by price sold… usually provided in percentage form. For instance, an item that costs $10 sold at $15 has a 50% margin. Many items are bought, or manufactured, at a very low cost and sold at a margin of 100% or more. The higher the margin, the better. Especially when you get to the point of having to cover a slow paying customer.

For instance, you sell to a customer for $10,000 monthly at 100% margin. That means your cost is $5,000. If they pay in 30 days, once they have paid the first time you have two month’s worth of cost covered. So your business survives for two months before you need more cash (for example purposes only because we are not considering other expenses). If your margin is lower, you have more risk of running into cash flow issues; if higher, you have less risk. Your optimal margin is something that is different business to business.

Now if you are only earning commissions, margin does not mean much, you just need to keep your commissions well above your business expenses.

If you are using an accounting package like QuickBooks, you will want to keep an eye on your profit/loss statement and your cash flow statement.

Monat Global Review – Can You Get Rich Selling Hair Products?

So lately there’s been yet another start-up network marketing company that I’ve been seeing on social media sites and getting a lot of buzz. The company is called Monat Global. And chances are if you’re reading this, you’re looking for some information on Monat Global before joining the company. If that’s the case, look no further. In this third party Monat Global Review, I’ll cover information on the company, the products they sell and more importantly the actual business opportunity they offer. Before proceeding, I want to disclose that I’m not a Monat Global distributor so it really doesn’t matter to me one or another if you join or not. This is important because you can be sure that you’re getting an unbiased perspective of the company and the opportunity available for distributors.

Who Is Monat Global?

Monat Global is a Florida-based company that markets high-end haircare products through a Network Marketing business model. The company is extremely young but unlike other start-up companies, the company is actually owned and operated by the Urdaneta family. The Urdaneta family have been involved in Direct Sales for decades and run a huge company called L’Eudine Global. From the looks of it, Monat’s products look to be very high quality. The products are paraben-free, Gluten-free, ethanol-free and sulfate-free. Having premium products to market is essential if you’re looking to build a business because without satisfied customers re-ordering every month, you have no chance of building a residual income.

How Do You Make Money With Monat Global?

As a distributor, you can earn income 5 different ways. You can earn immediate income retailing products and acquiring VIP Customers. But just like any other Network Marketing company, the true potential lies in building a rep base and customer base. As you grow your group and accumulate customers, you can earn between 7%-12% on your group’s volume every month. You can also earn 5% through 5 Generations. Overall the compensation plan looks to be fair and lucrative. There’s both upfront and backend income potential which is what you need if you’re going to build a business.

Should You Join?

Well… only you can truly answer that question. The management team is experienced and solid. The suite of products are premium and high-quality. And the compensation plan is lucrative. Surely, you’ll see success if you join, right? Nothing could be further from the truth. You could have the best opportunity and products in the Industry, but if you don’t have a single person to tell about it, you’ll make no money. At the end of the day, your success will come down to your ability to sponsor people and get customers. And at some point, your warm market will run out. This is why I suggest you learn how to market online and learn Attraction Marketing. If you can position yourself in front of a highly targeted audience you’ll have more leads you can handle. And when you’re in a position where you have people chasing you, there;s no telling how prosperous your home business can be.

Green Building Products and Materials – 7 Factors to Consider When Making Green Selections

There are many products on the market that claim to be green. It is up to you to determine which products are green and which are not. Beware of “green washing”! Many products are advertised as green, but after review really do not live up to their claims. Here are 7 factors to consider when selecting green or sustainable products and materials for your project.

Renewability – Are the products made from material that is rapidly renewable such as cork or bamboo? Wood products are also a renewable resource. Choose wood products that are FSC (Forest Stewardship Council) certified. Many engineered wood products are made from fast growing trees such as aspen and require less wood to make them than conventional lumber.

Recycled Content – Using material with recycled content not only reduces strain on our landfills, but reduces the need for raw material. Paper, cardboard, plastic, steel and aluminum are a few of the most commonly recycled materials. Recycled paper is used in cellulose insulation and paper countertops. Plastic is used in carpet. Metals that are recycled can be made into their original form.

Reusability and Recyclability – Many products, such as metals, can be recycled after their useable life. Others can be salvaged and reused somewhere else.

Durability – Choose products that will stand the test of time and require little maintenance. This will save time, money and energy on repairs at a later date.

Embodied Energy – This is the energy used to produce, transport and install a product or material in the place where it will be used. Choose local products when possible and products that do not require a large amount of energy to produce.

Air Quality – Products like carpet, cabinetry, plywood and paint can contain petroleum products or formaldehyde and off gas VOCs (Volatile Organic Compounds). There are now many products available that give off little or no VOCs. These products will give you a healthier home to live in. When you are not able to find suitable products, ventilate the new or remodeled space prior to moving into it. Open windows and doors when possible to remove the VOCs from the home.

Waste Reduction – Choose material that does not create a lot of waste and can be used efficiently. Order material in sizes and lengths that are efficient for your job.

Some products may be green in one area but not in another. Example: Although it is very durable, brick has a high embodied energy because of the energy used to fire the kilns and transport it. It would be a greener option for someone in North Carolina than someone in New York because the clay that is used to make it is a local product. Use these 7 factors and your best judgement to determine which green products are the best for your project.

Avionics Jobs May Be The Smartest Career Choice In Aviation

So you’re possibly considering going down a path in the avionics jobs field? Well, I will tell you straight away that a career in avionics is an extremely smart choice for many reasons, which I will cover in a moment.

But first I want you to consider this:

Rising unemployment. Nationwide foreclosure crisis. Banking failures. Higher taxes.

Four crises in the global economy and as I write this article not one of these issues looks to get any better anytime soon.

Now I don’t want to sound too negative here but I want to be realistic. Jobs are hard enough to come by now, and from the looks of things, it’s only going to get worse. It will be vital for people who are looking for jobs and/or a career to find work that is not only in demand, but will also pay well, have good benefits and have job staying power.

After all, what good is it to bust your tail finding a good job only to have that position disappear in a year, or even sooner than that?

Why A Career In The Avionics Jobs Field Is A Really Good Move

First of all, what exactly is Avionics? For the sake of not getting too technical, a simple definition would be:

‘Avionics, a term derived by combining aviation and electronics, describes all of the electronic navigational, communications, and flight management aids with which airplanes are equipped today.’

A person in the Avionics field is responsible for anything electronic within an aircraft. Some related disciplines in the avionics jobs field would be:

Avionics (or Aviation) Technician: They are responsible for examining and inspecting airplane computer and electronic systems as well as the maintenance of these systems.

Aerospace Engineer: They will test aircraft components as it applies to flight. They will work on navigational systems, research of those and related systems and work extensively on commercial aircraft research.

Electrical Engineer: They test and develop motors, propulsion and like power systems.

Qualifications and pay in this field start where an entry level Avionics Technician will typically start making around $18 an hour and can increase their pay (with experience in the work field) up to $30 an hour.

Avionics engineers can make up to $100,000 a year for top technicians in their field.

Educational requirements start at 3-4 years for a technician, and a 4-year bachelors degree (and sometimes a Masters degree) for an engineer.

Another very important facet in the Avionics Jobs sector is job security. Sure, there are layoffs in aviation, and we read about them all the time. However, the aviation industry is a very fluid one with re-hires occurring literally all the time.

Add in the fact that the avionics and airline industry is one that must continue to operate even in bad times, even if that means that the government must step in to give financial assistance to keep it going.

Yet another important reason to consider aviation jobs is the military component. Aviation is one of the biggest arms of the military and they must have a huge fleet of aircraft which must be maintained to the highest of standards. The military hires new aviation workers constantly.