Monthly Archives: January 2017

Pray Rain Journaling – Manifestation Technique

Keeping a pray rain journal is one of my favorite manifestation techniques, mainly because it works. I’ve manifested several wonderful things in my life with this method, including the condo I currently live in, various jobs I’ve held, even my successful website! People using this technique have literally seen results within hours, and you’ll be hooked once you try it because it’s so effective (not to mention fun!).

Pray rain journaling is a technique whereby you write in a journal on a daily basis as if whatever you want to create in your life has already come to pass. You do not write from the standpoint of wanting something to happen, you write as if it has already come to pass and is already present or a part of your life. This speeds up the manifestation process because the law of attraction ensures that whatever we regularly focus on is what will show up in our lives.

To start, take a blank journal (or sheet of paper) and write a page in your journal every day as if your dream has already come true. Whatever you would like to create (soulmate relationship, weight loss, career success, financial freedom, etc.), write in your journal as if that thing has already come true for you.

For example, if your desire is to get married, write a page a day as if you are already married to your amazing spouse and living the life of your dreams. Be sure to describe your spouse and relationship in detail. Do you have children together? What kind of home do you live in? If your ambition is to own your own company someday, write a page a day as if you are already the owner of your successful company and describe it in detail. What are your annual profits? Do you have an actual office space you operate from, or do you work from home? You get the idea. Be sure to include as many details as possible!

Here comes the magic: by the time you’re finished with your journal, your dream will either have already manifested or will be well on its way to doing so!

The term ‘pray rain’ comes from a story about a community that was in a serious drought and in desperate need of rain. A visitor to the community learned of this situation and offered to perform a rain dance in order to summon the much-needed rain. However, when he went out and did his rain dance, everyone was puzzled because it looked like he was just standing there not moving, rather than dancing around and chanting for rain as they had expected. When they asked him what he was doing, he answered, “I was praying rain”… as opposed to praying for rain. Can you see the difference?

Instead of dancing around and doing a traditional rain dance, the man stood there and felt what it would feel like if this community was already receiving all the rain it needed. He used his imagination and focused on what it would feel like if raindrops were falling on his forehead and arms, he felt his clothes drenched with water, he imagined what it would be like if all the crops were well-nourished and abundant, and he visualized the community as a whole having plenty of water to drink. Instead of praying for rain and coming from a place of lack, he prayed rain as if the rain the community needed was already a reality!

This is exactly what we should all do in order to make things happen in our lives: feel the feelings now of already having that which you desire to create in your life. The powerful law of attraction ensures that if we feel now how we would feel once the particular thing or situation arrives in our life, then that thing or situation has no choice but to show up! Remember, like attracts like, period.

Factors Affecting Marketing Strategy

Marketing strategy:

Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company.

Marketing strategy is developed by considering the following factors:

Environment analysis and marketing research:

The observation of external factors that promote success or failure of a company is a most important marketing strategy. The external factors include economy, competition, atmosphere, transport system and solicitation of data to resolve special marketing issue.

Market selection:

For better sales of a product, market selection is significant. The amount of sales of a product depends on the location of the market, whether the market is situated in urban or rural areas; whether the market place is easily accessible for people.

Consumer analysis:

The consumer characteristics such as taste, choice and preference affect the product marketing. The consumer characteristic varies from man to man and location to location. So inspection of consumer characteristics, needs and purchase processes is also important.

Product planning (including foods, services, and ideas):

Product planning includes the development of existing product by changing of the composition, packaging system, product positions, brands and deletion of the old products.

Distribution planning:

The delivery system of the product to various markets, shopping malls and restaurants is also considered for marketing strategy. The distance from the production place to whole or retail seller, transportation system, physical distribution, allocation of goods, wholesaling detailing, inventory management and channel relations are reasonable factors for distribution planning.

Price planning:

Price of a product should be kept in tolerable range for all classes of people so that they can easily pay for the product. If the price of the product becomes very high, the consumer will not buy the product.

Communication Planning:

The communication planning may include the advertising about the product through different mass media, such as the television, radio, newspaper. The more a company publishes, the more it sells. At the recent time, online advertising is another media of publicity. By advertising the companies or organizations gets the chance of focusing their product’s good quality and urging the customers to buy their products.

Brand name:

Brand name of a company has a large effect on the consumer to make them buy their product. A company should select a nice and attractive family brand for its better publicity.

Translation: Is It a Science or an Art?

Translation is the interpretation of the meaning of a source text and the subsequent creation of an equivalent text in other words, transmission of information into another language.

This definition seems to explain accurately the essence of the so-called science. If you’re reading this, then probably you most likely either a written or oral translator and you have to understand this classic tackle that continually faces almost every translator: you understand the context of a source text, but you are not able to find the equivalent in your own language; you are also not allowed to change the context of a text and your main aim is to find the solution and find appropriate words in your native language.

From this point of view, everything depends on the text that is in front of you. Legal document or a patent must be translated with precision surgery, while at the same time sales presentations, marketing documents, as well as artworks must sound naturally on a target language.

To give a translation natural-sounding requires a certain linguistic skills, understanding of language and its processes. Translation can hardly be called a science, but it is rather the inner music of language, a stream of phrases that are connected into the text, with a precise set of terminology.

Someone still believes that translation must be considered as an exact science. They say that the main thing is professional skills and knowledge, but not a subtle perception or sense of language. The science alleges it is a properly prepared and trained mind that can easily transform one language to another – like a computer.

Translators can be divided into two groups: those who always use logic, concentrating on the original text, and those who do it with a sense, focusing on a language. It also applies to consecutive and simultaneous interpreters. There are technical translators who possess the ability to translate a technical text and make it sounds quite naturally and translators who literary translate the text that adhere to the original context and create a huge number of pages, hardly amenable to reading and understanding (the last statement applies in particular to translation of literary texts in Chinese or Japanese languages in Europe).

The process of translation and interpretation reflects how it is complex to transmit communication messages. And especially if you are doing interpretation, being a person who wants to facilitate communication and understanding between the two other people, you might want to translate something that was not said: the “hidden” meaning of words or something that someone did not say out loud, for example, because of uncertainty. Without exaggeration I can say that you, as an interpreter, can influence the fate of nations. A good example of what you’ll find in a novel by Javier Marias “White Heart» (A Heart So White). Read it if you are interested in the literature on translation activities.

Importance of Statistics in Marketing – A Concise Account

Over the years, the corporate ambience has cultured a potent need for research and development. While research is just as important an area in other fields such as finance, sales, or human resources, the scope of research in the dimension of marketing and sales management has only amplified with time. Corporations at the very top are investing millions of dollars in marketing research that includes both qualitative and quantitative research. Regarding the latter type, marketing innovations depend a great deal on the findings of quantitative research.

Statistics and Marketing

The statistical inferences delivered from the carriage of these researches are vital factors in determining the direction of an organization’s marketing flow. Be that product development, market development, promotional campaign plans, or knowing the customer standpoint, statistics run the state of affairs in contemporary marketing. The field of statistics contains a whole area of study relevant to marketing. Sophistication of these statistical methods goes a long way in enlightening the marketer about multiple aspects of marketing that aid him in the decision making process. Different methods help in different ways.

MDPREF

For example, there is a statistical analysis termed as multidimensional preference analysis (MDPREF) that employs the use of columns and rows for consumers and products respectively. With the help of this data analysis, the marketer can determine consumer preference patterns for different products. Essentials of the target market come out in the open along with the areas of potential market growth. Also various ideas can be deciphered through these patterns about product innovations.

Standing Out

Then there is multidimensional scaling (MDS), which throws light on the comparative analysis of the product and its competitors. Consumer standpoints generated from this analysis pave a path of illustration regarding the similarities and differences between different products. This, in turn, helps the marketer in descrying the product’s competitors and hence empowers him to develop the marketing base in productive accordance. In other words, the incorporation of insight produced from this method enables the marketer to develop the unique selling proposition of the product, thus making it score an edge over its counterparts.

Conjoint Analysis

Furthermore, another statistical strategy is conjoint analysis, the application of which evaluates consumer preference. Each product has a number of attributes. By employing conjoint analysis, the marketer succeeds in uncovering those combinations of attribute levels that have a high level of consumer preference. Consumers are given choices of different sets of attributes out of which they have to choose the one that will motivate them to a purchase. This is indeed valuable insight that facilitates the process of feature development, a prime context of marketing.

A Complimentary Hand

The aforementioned methods of statistics are just marginal accounts of the otherwise paramount contribution that statistical procedures are making to the field of marketing. Multiple innovations and advancements in marketing can be attributed to statistical findings, the utility of which has only diversified with the passage of time. Insight is key for business success and sustaining the freshness of that insight is exactly what statistics accomplishes. To cut a long story short, marketing owes a lot to statistics, given the consistency of value generation the latter continues to accomplish for the former.

Sample Roofing Contractor Business Plan Outline

Is it worth writing a lengthy business plan for your roofing startup? Business plan preparation can be time consuming and many entrepreneurs are tempted to go ahead without one unless they really need it to prove the viability of ideas to partners or investors.

Your roofing business won’t be a huge, complicated business for a few years anyway so why bother? Well, while I would not suggest that you spend months writing a 100 page report, it could be useful for you to have a 10 to 20 page document on your PC that can be your company blueprint for success. You can make changes to it as you slowly learn more about the business.

It will be the key document that sets out exactly how your business is run. If done properly you should basically be able to hand this document over to somebody when they buy your business and they can take over with very little of your time needed to explain things to them.

Here is a brief business roofing business plan template to give you some ideas on how to put your own together.

Contents Page and Executive Summary

This should be a summary of your entire roofing business plan. If you will be presenting the plan to interested parties then let them know the contents. Include a basic summary of your plans to start a roofing business. Outline the opportunities that you see in the market and what you plan to do in order to capture a piece of the pie for yourself.

Background in the Roofing Business

Prove to yourself or others why you are cut out to go into this business. List details on your education and any relevant experience that you have had in the roofing industry or in business in general. Outline your reasons for wanting to start a roofing business.

Mission Statement

Set out your company mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business apart from profits. You should be driven by a desire to deliver a quality service to people in way that satisfies them and provides great value for them while still allowing you to meet your goals. What kind of products and services do you want to deliver? How will you be different from all the other roofing companies?

Business Goals

Set out the goals that you have for your business in its first few years. Set realistic targets that you know are attainable so that you won’t be discouraged if you don’t meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers or the productivity of your employees for example.

Startup Requirements

List down all of the products and services that your company will offer and then set out a list of equipment and inventory that you will need to get started. If you need to buy a truck then you will be looking at minimum startup costs of around $20,000.

Startup requirements will also include compliance costs. Depending on what state you are operating out of you may need a contractors license, insurance, bonding or to comply with a number of other relevant regulations.

Don’t forget that as well as purchasing all of the necessary roofing equipment you will also have to purchase materials for your first job. Clients will typically pay a large chunk of your total invoice upon completion of the job so you will have to foot the bill until you get reimbursed when they pay their invoice in full.

Structure, Ownership and Management

There are four basic options to consider for your business structure and they include sole proprietorship, partnership, corporation or limited liability corporation (LLC).

Outline how your business will be owned and make a note of the various parties that may have an ownership stake.

Set out a management structure so that there is no confusion among those involved with the business as to who is responsible for managing each part of the business.

Marketing Plan

Identify your target market both by location as well as other demographic factors and describe the kind of people or properties that make up your target market. Include the results of any market research that you do or local industry statistics that you are able to gather.

Set out a detailed plan for your roofing business marketing. This should include how you plan on getting enquiries, converting them into new accounts and maintaining them over the long term. It should also include brand development, pricing, advertising, a sales approach and other marketing methods.

Competitive Analysis

Write up profiles of your main local competitors and try to understand how they run their businesses. Borrow and adapt characteristics of their business that work and look for weaknesses in their business models that you may be able to capitalize on. Figure out how you will differentiate your brand from theirs in a way that allows you to stand out in the market.

Operations

Include details of the day to day operations of the proposed roofing business. Make a note of your office location, business administration and record keeping systems, plans to hire employees and procedures regarding roofing installations or repairs.

Financial Analysis

Outline some of the methods that you could use to obtain financing for your new venture.

Create a spreadsheet that shows anticipated cash flow forecasts over the first few years of business for a variety of scenarios. You can then determine how profitable you think the business will be in a number of different economic climates.

You will be able to find many free business plan examples online but it can be harder to find a specific sample of a roofing business plan. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.

Unless you can persuade other roofing business owners to share their plan with you then you really have to look at templates from other industries and model your roofing business plan on them.

Important Functions of a Business Plan

Today all entrepreneurs or small business owners know and respect the importance of a business plan. But to most of them the benefit it has for their company after it has been used for an investment remains hidden. Therefore, it is important as it plays an important part in the growth and development of your business.

Business plans are documents that clearly describe the goals of the company along with all major and minor details regarding it. It is almost like a print of how you plan to build your company or organization. At the same time it plays the role of a medium to communicate through for investors and banks.

Not only does it guide your company towards its goals and accordingly the strategies are thought of, but even the management of your business relies on the business plan. Before you have written a plan you only have faint idea about what you plan to achieve and the milestones you wish to conquer. After the plan is written, the aims are clarified and you set up a plan of action. It describes everything about your organization.

Its position in the market and your products or services , a brief background story, your target customers, your budgets, your finances, strategies etc. it contains all details regarding the amount of money you need for starting up or carrying on. It is a financial tool.

The final, ready business plan can provide guidance to entrepreneurs for organizing and creating ideas to move forward. It would also contain details of where your company stands now, where it is going and where it plans to go. You can break down the goals into milestones to be achieved in a year.

If you haven’t upgraded your Company’s business plan, now is the time, a lot depends on it.

You may wish to read more at: You may wish to read more at: Writing a Simple Business Plan and Sample and Example Business Plans for You

Know When Your Business Needs IT Consulting Services

Businesses must ensure that only the latest technologies and software are deployed at the workplace, in order to provide quality solutions to their clients, and to be ahead of the competition. With the ever-changing technological trends in the industry, businesses find it cumbersome to adopt these technologies. Instead they can hand the entire function over to a sound IT consulting services company – who in turn will tap into their global pool of highly skilled IT professionals, who have the advantage of working in various IT environments, and have extensive experience across sectors. By providing assistance to business, IT consulting services providers free up existing resources; ensure IT transitions are smooth and problem-free; optimise key business processes; identify areas that benefit with further cost saving; build competitive advantage through IT; reduce IT complexities; provide IT strategy consultancy services, IT project management services and provide specialised programme management solutions – all of which, help the organisation achieve significant business efficiencies and cost benefits.

Choosing to work with an IT firm definitely boosts a company’s overall efficiency, which in turn decreases costs. Firms tend to look for a flexible and bespoke solution to address the client’s IT needs, thereby delivering solutions that are in tandem with the client’s goals.

The advantages listed above necessitate hiring an IT company. But how will a business know that it needs IT consultancy services?

A business may function with its existing IT architecture without knowing the benefits of such services. In order to discern the need for IT consulting services, businesses must first understand the details of their services. According to Wikipedia, ‘IT consulting is a field that focuses on advising businesses on how best to use IT to meet their business objectives. In addition to providing advice, IT consultancies often estimate, manage, implement, deploy, and administer IT systems on businesses’ behalf, known as Outsourcing’. IT consulting services firms thereby help businesses strategise and evaluate their IT functions as a whole and take the necessary steps to implement and/or deploy and then administer effective and robust IT systems in place. Businesses can seek the services of an IT firm when:

  1. IT investments regularly overshoot the set budget. Fast-paced technologies and trends warrant proper planning. When making strategic use of the allocated budget seems difficult, seeking the advice of IT consultancy services providers is imperative.
  2. A business decides to relocate or reduce staff.
  3. Projects regularly miss deadlines. Lack of specialists, complex projects and shoestring budgets lead to inefficient project management. A sound IT consulting services company designs bespoke, safe and cost-effective solutions, either full time or part time.
  4. Challenges of globalization, technical and regulatory changes arise. Business and technology management when integrated help the business survive, and therefore IT strategy consultancy is important.
  5. Programmes and projects eat into the budget. A business needs specialised programme management solutions to achieve significant cost savings. A robust IT services company provides either the co-sourcing or the outsourcing model to help businesses remain ahead of the competition, by providing tailored solutions.
  6. There is a need to change networks or when the need to shift to a new IT architecture arises.
  7. The company is in need of a robust disaster recovery plan.
  8. There are no data storage systems in place.

Availing the services of the right IT consulting services company may be a challenge. A business must choose a provider before the problems stated above get worse – and must choose a provider who is able to set in place a sound IT system in place. Therefore, a business must choose a provider who provides flexible solutions. Businesses must also remember that though they think they are able to fix small issues, the reality is that these issues must be treated at the root, and they can be properly tackled only with strategic IT solutions – only provided by an effective IT consulting services company.

Marketing Research & Elements of Marketing Research

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”.

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary.

New Manufactured Home Foundation Essentials – 2 Must Have Upgrades

When purchasing and installing a new Manufactured Home, there are two upgrades that are recommended. They are installing a Vapor Barrier and Earthquake Bracing. Each is explained here:

Mobile Home Vapor Barrier

A Vapor Barrier for a Mobile or Manufactured home is a sheet of thick, rubbery plastic that goes directly over the dirt under a Mobile or Manufactured home. The foundation piers then rest on top of this barrier.

You really need to make sure a home you buy or have installed has this protection. Mobile and Manufactured homes need dry ventilation underneath. This barrier will prevent any moisture from damaging the home – especially rotting of the floors, but also helping with fungus, mold, and termites.

Making sure that a vapor barrier is installed before you buy a Mobile or Manufactured home is absolutely necessary. And the additional cost is very minimal considering the amount of protection you gain.

If you are buying a mobile or manufactured home that is already on a space, but with no vapor barrier, then you can hire a contractor to install a vapor barrier under the home. They will just have to cut pieces that will go around the pier-and-post foundation and all piping in place. This is not ideal, but way better than no barrier at all.

Mobile Home Earthquake Bracing

Earthquake bracing is recommended in California, and elsewhere earthquakes are common. Mobile Homes and Manufactured Homes are especially susceptible to damage in a earthquake due to their foundation system (most of the time they are installed on a pier-and-post system).

Earthquake bracing is a simple upgrade that can increase the value of your home by at least the cost of installation of the bracing. This cost is running from $2000 to $4500 in California right now. The actual brace is like a shock absorber in a car, but installed at an angle from the steel I-beam on the bottom of the home, and anchored to the ground. This brace will keep the home from shifting off the pier-and-post foundation.

Insurance companies may insist on having earthquake bracing installed if you want to purchase earthquake insurance on your Mobile Home or Manufactured Home.

Earthquake bracing can also help a Mobile Home not come off the foundation in high winds, although it is not designed to do this and should not be relied on for this.

Pictures and further explanation on both of these upgrades, as well as a whole bunch of free information, tips, advice, and recommendations can be found at: http://www.free-mobile-home-info.com